I’m a senior product manager in B2B tech, based in Vienna. My day job is stakeholders, ambiguity, and getting things shipped by people who don’t report to me - which is exactly the terrain I coach.

In B2B tech, my recurring job has been building how product, sales, and customer teams hand work to each other: delivery frameworks, launch processes, renewal forecasting, onboarding. This is the experience I use.

I got here sideways. I’m from Transylvania, I’ve lived in Vienna for fourteen years, and I didn’t come up through a computer science degree - I came up through being the person who could sit between engineering and business and make both sides feel understood. For a long time I thought that was “just being helpful.” It took me embarrassingly long to realize it was the most valuable thing I did.

That realization is basically this whole business.

Along the way I spent years organizing in tech communities - running demo days and events with Women Techmakers, building spaces where people showed their work, coaching and mentoring people through career moments where good work wasn’t getting seen. That’s where I learned that the visibility problem is almost never a competence problem. It’s a naming problem, a framing problem, and sometimes a courage problem - and all three have mechanics you can learn.

The behavioral-science angle isn’t decoration. How people decide, why identical messages land differently from different mouths, what makes an ask grantable - this is studied, documented, and almost never taught to the people who need it most. I read the research so you don’t have to, and I’ve tested it in rooms with real stakes.

Where you’ll find me otherwise: training for a half marathon, on an Ashtanga mat, or at any English cinema in Vienna.